Targeting highly interested users using past search history

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Targeting is based on the search history of past users, so compared to other targeting aimed at acquiring new users, it is possible to approach more visible users.


3. Enter the name of the search keyword list and enter keywords in "Find search keyword candidates." Select the keyword candidates you want to set, specify the "search period" and "number of searches," and press the Create button.


This will create a list.

Once you have completed your list, you can link it to key features of office 365 database an ad group and use it as a search keyword targeting campaign.


How to use
① Utilize "validity period" and "number of searches."
You can specify the "validity period" and "number of searches" for keywords specified in search keyword targeting. You can choose
from five validity periods for search history: "within 1 day," "within 3 days," "within 7 days," "within 14 days," and "30 days," and you can choose from three options for the number of searches: "1 time or more," "2 times or more," and "3 times or more."
Create lists with various combinations of validity period and number of searches, and link them to ad groups.
*However, a maximum of 10 lists can be linked to one ad group.

You can check the numbers for each list on the management screen, so you can determine which validity period x number of searches is a match for users.