What changes we can make for recruiting generation Z?
Posted: Wed Jan 22, 2025 5:54 am
If we look at the recruitment scenario today, we still use age-old recruiting practices. We rely heavily on telephonic and email communication. We rely heavily on job boards.
To begin with, there are certain practices we can adopt for recruiting generation Z.
Use visual mediums for employer branding
When you use career page for employer branding, use video testimonials rather than text.
Host a company's YouTube channel for sharing employee experiences, company's achievements, etc.
Use Instagram for employer branding.
Use recruiter chatbot
For Gen Z, email is outdated. They are most likely to respond to chatbot push notification.
Use chatbots for building a sales funnel
Better candidate experience
As mentioned, Gen Z value experiences. Make candidate experience your top india phone number resource priority by addressing small things such as informing candidates about their progress. Provide every bit of information.
Do not call or reach to candidates for irrelevant jobs. Make sure the job opening is relevant to a candidate.
Generation Z believes in "always on". They would expect you to be there 24x7. Again HR chatbot can help in this scenario.
You would need modern recruitment automation software to achieve most of these things. But first, you need to acknowledge that you have a different audience that is growing fast in numbers.
Summary
If we observe generation Z characteristics and stats about how they use social media and technology, the difference between millennials and Gen Z is prominent. They have an entirely different belief system. They look at the world differently. Gen Z people probably have never seen the world without internet. They are the best-educated generation till now. Access to information is what they have always experienced. They believe in making informed choices and they are more inclined to visual sources for that. This change is not limited to how we attract and recruit Gen Z candidates but will also impact employee management practices too.
To begin with, there are certain practices we can adopt for recruiting generation Z.
Use visual mediums for employer branding
When you use career page for employer branding, use video testimonials rather than text.
Host a company's YouTube channel for sharing employee experiences, company's achievements, etc.
Use Instagram for employer branding.
Use recruiter chatbot
For Gen Z, email is outdated. They are most likely to respond to chatbot push notification.
Use chatbots for building a sales funnel
Better candidate experience
As mentioned, Gen Z value experiences. Make candidate experience your top india phone number resource priority by addressing small things such as informing candidates about their progress. Provide every bit of information.
Do not call or reach to candidates for irrelevant jobs. Make sure the job opening is relevant to a candidate.
Generation Z believes in "always on". They would expect you to be there 24x7. Again HR chatbot can help in this scenario.
You would need modern recruitment automation software to achieve most of these things. But first, you need to acknowledge that you have a different audience that is growing fast in numbers.
Summary
If we observe generation Z characteristics and stats about how they use social media and technology, the difference between millennials and Gen Z is prominent. They have an entirely different belief system. They look at the world differently. Gen Z people probably have never seen the world without internet. They are the best-educated generation till now. Access to information is what they have always experienced. They believe in making informed choices and they are more inclined to visual sources for that. This change is not limited to how we attract and recruit Gen Z candidates but will also impact employee management practices too.