2.2. Textual optimization of the site
The text is considered optimized if it is unique and has correct page titles:
Title — page title
Description — page description
<h1>…<h6> — text headings of different levels
Example of checking text for uniqueness
2.3. Usability of the site
Usability shows how easy and convenient it is for a person to interact with the site interface. The better the usability is developed, the higher the site conversion, the more applications, income and profit.
An example of a poorly and well-designed catalog page for chicken products
Read also:
What is a conversion website?
3. External optimization
External optimization involves setting up the following elements:
Google Search Console is a toolbar for assessing bc data europe phone number and customizing the site description in Google search results.
3.2. Web analytics systems
Web analytics systems include:
Yandex Metrica
Google Analytics
Web analytics systems allow you to evaluate website traffic and user behavior.
Example of a Yandex Metrics report
How to do basic SEO promotion?
You can do basic SEO promotion yourself or with the help of an SEO specialist.