How does an SEO copywriter collaborate with those who deal with technical SEO?
Posted: Sun Dec 22, 2024 5:43 am
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Starting from this assumption, today SEO writing focuses on people and search intent, the keystone of this work. If we can make users' online searches match with our content, in a relevant, exhaustive and usable way, we will have no rivals.
What tools do you use to create quality content for search engines?
Every SEO Copywriter has their own favorite toolbox. In mine, there are three tools at the forefront:
SEOZoom , a tool for analyzing and monitoring the uk business email list online positioning of websites, but also for keyword research to support editorial plans and SEO writing.
Google Search Console , a free tool to know all the searches that activate a website in the SERP. For example, we can know what words people type to find our articles or product sheets online.
Finally, the entire universe of the Google search engine, the most used in Italy. The results of the search pages, the most frequently asked questions, related searches, Google's automatic completion. All functions that nourish our creativity, starting from very specific insights.
The work of the SEO Specialist and the SEO Copywriter are complementary.
The first one looks at the technical aspects of a website. It optimizes the URLs, the multimedia elements, creates a taxonomy for the blog, searches for keywords relevant to the brand objectives. In short, it maneuvers the structure from the control room.
The second works on the contents starting from the SEO Specialist's evaluations. It often happens that he is the one to design a blog editorial plan and to provide the keywords on which the SEO Copywriter will have to work. Or that he traces the path for writing the product sheets.
Starting from this assumption, today SEO writing focuses on people and search intent, the keystone of this work. If we can make users' online searches match with our content, in a relevant, exhaustive and usable way, we will have no rivals.
What tools do you use to create quality content for search engines?
Every SEO Copywriter has their own favorite toolbox. In mine, there are three tools at the forefront:
SEOZoom , a tool for analyzing and monitoring the uk business email list online positioning of websites, but also for keyword research to support editorial plans and SEO writing.
Google Search Console , a free tool to know all the searches that activate a website in the SERP. For example, we can know what words people type to find our articles or product sheets online.
Finally, the entire universe of the Google search engine, the most used in Italy. The results of the search pages, the most frequently asked questions, related searches, Google's automatic completion. All functions that nourish our creativity, starting from very specific insights.
The work of the SEO Specialist and the SEO Copywriter are complementary.
The first one looks at the technical aspects of a website. It optimizes the URLs, the multimedia elements, creates a taxonomy for the blog, searches for keywords relevant to the brand objectives. In short, it maneuvers the structure from the control room.
The second works on the contents starting from the SEO Specialist's evaluations. It often happens that he is the one to design a blog editorial plan and to provide the keywords on which the SEO Copywriter will have to work. Or that he traces the path for writing the product sheets.