These factors may be more influential for
Posted: Wed Jan 22, 2025 5:42 am
For example, if you’ve ever tried to buy hiking shoes online, you know that brands vary in sizing of products. Even within the same brand, sizing can vary between series and models. Since retailers and manufacturers rarely provide this information, the best way to get a feel for what an online product is really like is to read the opinions of people who have walked a mile in hiking shoes.
These factors may be more influential for customers of high-involvement products with a longer consideration phase. For example, if someone is shopping for luxury goods, tech products, or financial list of dubai fax number , they are more likely to turn to product reviews to ensure they are getting value for money. Ultimately, these recommendations may convince someone to decide to buy a product from your platform or look elsewhere.
You only need to look at Amazon to see how much weight verified reviews carry. The marketplace has millions of product reviews and places them prominently because they know these reviews strongly influence purchasing decisions. But if you want more solid evidence, look no further than a recent study of local businesses that found that 98% of consumers read online reviews, and 46% trust them as much as a personal recommendation.
These factors may be more influential for customers of high-involvement products with a longer consideration phase. For example, if someone is shopping for luxury goods, tech products, or financial list of dubai fax number , they are more likely to turn to product reviews to ensure they are getting value for money. Ultimately, these recommendations may convince someone to decide to buy a product from your platform or look elsewhere.
You only need to look at Amazon to see how much weight verified reviews carry. The marketplace has millions of product reviews and places them prominently because they know these reviews strongly influence purchasing decisions. But if you want more solid evidence, look no further than a recent study of local businesses that found that 98% of consumers read online reviews, and 46% trust them as much as a personal recommendation.