When we face a choice in design or usability, the results of A/B tests bring clarity and provide some certainty, but they cannot nullify all the games of our minds , uk email database making visitors absolutely understandable and predictable. Therefore, today we will figure out what drives all of us on the other side of the monitor.
Web design has long gone beyond the simple norms of style and aesthetics, focusing entirely on user convenience . That elusive convenience is at the intersection of psychology and physiology, which is why it often reminds us of an unattainable mirage: you have built logic, meanings and UX, but in reality, customer behavior still leaves many questions.
Today we'll talk about the first pattern , selective attention, how it works, and how to make sure your page can adapt to this variable metric.
Back in 1967, our compatriot, psychologist and biologist Alfred Lukyanovich Yarbus, conducted the first experiments that proved that the movement of our eyes is not determined by the shape of the object being viewed , but chaotically focuses on those of its features that are interesting to our brain.