In 2022, the advertising landscape has moved significantly to private traffic pools
Posted: Wed Jan 22, 2025 5:18 am
How to effectively manage and expand private traffic pools?
Writer name: Sony Zhou Songying
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Hi~ If you are also a pitcher, you should be very familiar with what follows. During the golden period of traffic dividends after 2012, if you have not invested in a CPC of $0.01, there is only one possibility, that is, you came in too late.
For anyone who wants to advertise, just try to do it well, the website should not be too bad, and the budget will be increased fiercely for him, but it will not work? Then increase your budget! For any product, just treat it as a belarus phone number data hit model. Pain point! Pain point! Pain point! Keep giving him pain, ROAS 3 times or 4 times? Laughing to death! At that time, you didn't do 7 times or 8 times. How dare you say that you are a pitcher?
But...the marketing market is changing so fast. The period of mindless marketing in the past few years has passed in no time. Then everyone started to learn basic skills/sales funnel/CRM/O2O. Things that no one cared about before suddenly changed one by one. Cheng Xian learned that CPM for conversion ads used to be around 100 yuan, but now conversion CPM ads start at $200~300. Suddenly everyone realized that the cost of obtaining public domain traffic is getting higher and higher, so private domain traffic Gradually it became a business that everyone wanted to run.
What is private domain traffic? Let me translate it a little bit, "Private domain traffic is a concept relative to public domain traffic; simply speaking, it refers to channels that can directly reach users at any time and any frequency." This usually refers to communities/channels/official accounts, etc., but you, me, and Cyclops all know that it is really difficult for even private domain traffic to rely on content to detonate and reach people naturally.
Writer name: Sony Zhou Songying
Share to Facebook
Hi~ If you are also a pitcher, you should be very familiar with what follows. During the golden period of traffic dividends after 2012, if you have not invested in a CPC of $0.01, there is only one possibility, that is, you came in too late.
For anyone who wants to advertise, just try to do it well, the website should not be too bad, and the budget will be increased fiercely for him, but it will not work? Then increase your budget! For any product, just treat it as a belarus phone number data hit model. Pain point! Pain point! Pain point! Keep giving him pain, ROAS 3 times or 4 times? Laughing to death! At that time, you didn't do 7 times or 8 times. How dare you say that you are a pitcher?
But...the marketing market is changing so fast. The period of mindless marketing in the past few years has passed in no time. Then everyone started to learn basic skills/sales funnel/CRM/O2O. Things that no one cared about before suddenly changed one by one. Cheng Xian learned that CPM for conversion ads used to be around 100 yuan, but now conversion CPM ads start at $200~300. Suddenly everyone realized that the cost of obtaining public domain traffic is getting higher and higher, so private domain traffic Gradually it became a business that everyone wanted to run.
What is private domain traffic? Let me translate it a little bit, "Private domain traffic is a concept relative to public domain traffic; simply speaking, it refers to channels that can directly reach users at any time and any frequency." This usually refers to communities/channels/official accounts, etc., but you, me, and Cyclops all know that it is really difficult for even private domain traffic to rely on content to detonate and reach people naturally.