These mistakes are typical for a novice specialist who has just started optimizing websites.
There is a risk of getting sanctions due to black SEO . If a newbie brings in a non-target audience out of ignorance, then a dishonest optimizer deliberately uses prohibited techniques to deceive the customer. For example, he promotes a product using garbage keywords in the spirit of "order a chocolate cake for a wedding cheaply", although the company sells hockey equipment.
"Experts" also buy irrelevant links, fill sites with over-optimized texts, and use other dishonest methods. At first, this causes a surge in visits, and then search engine algorithms impose restrictions on the site. You will have to deal with the consequences before continuing the promotion.
Read also:
10 questions to ask an SEO contractor to decide on cooperation
It won't work with a non-converting site . Even if the home owner phone number data are chosen correctly, it may not lead to a purchase, because:
The content is uninformative.
Poor usability.
Images are loading slowly.
The more obstacles a person has on their way to a purchase, the less likely they are to make it. Therefore, the site needs to be improved in terms of basic SEO, usability, design, and content.
The effect is not immediately visible . If the sites have been optimized before, you need to wait 2-3 months to see the first results. If not, then six months or more. When an entrepreneur relies on only one tool, he deprives himself of traffic from other sources.
Why Cheap Search Traffic Isn't Enough to Scale Your Business
Search traffic is also insufficient because a potential client is faced with too many offers. Yandex issues tens, hundreds and thousands of links with the words “buy” and “order”, and YAN sites are attacked with banners with similar offers. A person opens several links at once, gets confused and ultimately does not buy anything.
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Let's turn to Yandex Metrica and see from what sources people get to the sites.