The success of the membership system cannot simply rely on promoting preferential activities and benefits. Instead, it needs to create more personalized interactive channels and actively promote connections with customers. Taking the LINE official account commonly used in clinics as an example, it can make good use of many A clever trick to enhance interaction:
Emphasis on personalized care: Use the one-on-one chat function to inquire about members’ physical conditions, or send postoperative instructions. Through two-way communication and interaction, the clinic can become a special presence among many competitors and cultivate in-depth customer relationships.
Integrate clinic information: Integrate doctor information, latest news, treatment knowledge, etc. through graphic menus to create a "micro-official website" so that customers can easily obtain all necessary information. This centralized information management method is also more convenient Make it easier for customers to interact with the clinic and enhance their sense of participation
Establish a community: Create a group for sharing health knowledge and azerbaijan phone number data treatment experience, allowing customers to communicate with each other in this virtual community, forming a space for common growth, which not only enhances customers' sense of belonging, but also helps to form a good medical ecosystem
Meet diverse needs: From the moment they step into the clinic, the process that each customer usually has to go through is nothing more than consultation, registration, on-site waiting, medical consultation, understanding of postoperative precautions, etc. If part of the process can be completed online, such as using LINE official The account integrates with the CRM or HIS medical record system to create functions such as online registration, dialing, automatic appointment reminders, personal health education instructions, etc. It is extremely convenient for both the clinic and the client. What’s even better, Customers can complete these processes in LINE without downloading an additional APP.