How do I know which line I should follow in my strategy to align the desired brand image and positioning?
Posted: Wed Jan 22, 2025 4:29 am
Once we have clarified the differences between these concepts, it is time to plan which corporate identity we want to adopt and establish a specific philosophy and communication guidelines. These must be followed by the entire team to ensure that our identity is as similar as possible to the image they have of us.
You may have noticed that we are not talking r d directors email list about our logo or corporate colors. Choosing the right ones will help create the image we want, but we should not worry too much about this issue if we are a brand with a solid client base, since the risks of changing it are often greater than the benefits we can obtain from this change of image.
However, what we can do is align our communication and marketing strategy to the needs of our clients . So, the main question you have to ask yourself now is: What should you take into account when establishing this line?
Audience
The first thing we have to be clear about is that we owe it to our clients and, therefore, it is a priority to know them like the back of our hand. It is not enough to say that they are of a certain age range and that they are men or women. Nor is it enough to know that they like sports, going to the movies and traveling. Human beings are much more complex than that. We are instinctively guided by our emotions and this translates equally to the digital world (and even more so when deciding whether to buy something or not).
You may have noticed that we are not talking r d directors email list about our logo or corporate colors. Choosing the right ones will help create the image we want, but we should not worry too much about this issue if we are a brand with a solid client base, since the risks of changing it are often greater than the benefits we can obtain from this change of image.
However, what we can do is align our communication and marketing strategy to the needs of our clients . So, the main question you have to ask yourself now is: What should you take into account when establishing this line?
Audience
The first thing we have to be clear about is that we owe it to our clients and, therefore, it is a priority to know them like the back of our hand. It is not enough to say that they are of a certain age range and that they are men or women. Nor is it enough to know that they like sports, going to the movies and traveling. Human beings are much more complex than that. We are instinctively guided by our emotions and this translates equally to the digital world (and even more so when deciding whether to buy something or not).