Oleg Garifullin, CEO of OOO Direct Credit Center, a company
Posted: Wed Jan 22, 2025 3:50 am
According to Sergey Li, CEO of M.Video-Eldorado, in the spring of 2022, foreign electronics manufacturers, whose products provided 70% of the group's revenue, left the Russian market. The head of the company called this mass departure a big blow and a tsunami for the market, and above all for M.Video-Eldorado as the only public retailer in the Russian Federation in the electronics sector. At the same time, he noted that, unlike the FMCG sector with thousands of brands, in the electronics sector, the main sales are provided by single brands. Thus, until 2022, over 50% of M.Video-Eldorado's revenue came from three brands: Apple, Samsung and LG.
Sergey Li told a ComNews bahamas whatsapp number database correspondent that the company was able to return almost all brands, except for the Electrolux Group brands (Electrolux, Zanussi, AEG). "Electrolux Group carefully monitors that its brands' products do not enter Russia," he noted, adding that individual products of these brands are still on the shelves of M.Video-Eldorado. In order to return products from manufacturers that left the Russian Federation in 2022-2023, M.Video-Eldorado has established independent import operations.
from the M.Video-Eldorado group that provides credit to its customers, told a ComNews correspondent that the transition to parallel import channels affected financial indicators, since previously foreign vendors provided payment deferrals, and now the company is forced to purchase many goods with its own funds. Oleg Garifullin specified that suppliers from friendly countries provide commodity loans now, and for other import operations, M.Video-Eldorado uses the factoring mechanism.
Sergey Li especially noted that M.Video-Eldorado provides its own warranty for all equipment imported through parallel import channels and provides repairs at all retail outlets (the group also partially imports spare parts as parallel imports). The repair service, operating under the M.Master brand, is also available to buyers of equipment from other sellers. Oleg Garifullin emphasized that when buying electronics on other marketplaces, the buyer may not receive a warranty or will be forced to look for the end seller to service the equipment.
The press service of PJSC MegaFon commented: "For all smartphones purchased in the combined retail network of MegaFon and Yota, the company provides a 12-month warranty from the date of sale."
Since 2022, many new brands and products from China have appeared on the shelves of M.Video-Eldorado. "Now is the time of Chinese manufacturers, and this helps us," said Sergey Li. Along with vendors from China, he noted suppliers from Turkey. As a striking example, he cited the Turkish company Arcelik, which in September 2022 bought a refrigerator and washing machine plant in Lipetsk from the Italian holding Whirlpool EMEA SpA (JSC Indesit International, renamed JSC IHP Appliances since October 2022), retaining the right to produce equipment under the Indesit and Ariston brands.
According to the results of 2023, the share of imports in the gross value of goods (GMV) sold by the M.Video-Eldorado group amounted to 30%.
Sergey Li told a ComNews bahamas whatsapp number database correspondent that the company was able to return almost all brands, except for the Electrolux Group brands (Electrolux, Zanussi, AEG). "Electrolux Group carefully monitors that its brands' products do not enter Russia," he noted, adding that individual products of these brands are still on the shelves of M.Video-Eldorado. In order to return products from manufacturers that left the Russian Federation in 2022-2023, M.Video-Eldorado has established independent import operations.
from the M.Video-Eldorado group that provides credit to its customers, told a ComNews correspondent that the transition to parallel import channels affected financial indicators, since previously foreign vendors provided payment deferrals, and now the company is forced to purchase many goods with its own funds. Oleg Garifullin specified that suppliers from friendly countries provide commodity loans now, and for other import operations, M.Video-Eldorado uses the factoring mechanism.
Sergey Li especially noted that M.Video-Eldorado provides its own warranty for all equipment imported through parallel import channels and provides repairs at all retail outlets (the group also partially imports spare parts as parallel imports). The repair service, operating under the M.Master brand, is also available to buyers of equipment from other sellers. Oleg Garifullin emphasized that when buying electronics on other marketplaces, the buyer may not receive a warranty or will be forced to look for the end seller to service the equipment.
The press service of PJSC MegaFon commented: "For all smartphones purchased in the combined retail network of MegaFon and Yota, the company provides a 12-month warranty from the date of sale."
Since 2022, many new brands and products from China have appeared on the shelves of M.Video-Eldorado. "Now is the time of Chinese manufacturers, and this helps us," said Sergey Li. Along with vendors from China, he noted suppliers from Turkey. As a striking example, he cited the Turkish company Arcelik, which in September 2022 bought a refrigerator and washing machine plant in Lipetsk from the Italian holding Whirlpool EMEA SpA (JSC Indesit International, renamed JSC IHP Appliances since October 2022), retaining the right to produce equipment under the Indesit and Ariston brands.
According to the results of 2023, the share of imports in the gross value of goods (GMV) sold by the M.Video-Eldorado group amounted to 30%.