Instagram, became a YouTube subscriber
Posted: Wed Jan 22, 2025 3:46 am
This is where many people start selling. I think it's a mistake that will cost them their customers' attention.
Why?
They're not ready to buy yet. It doesn't mean some will, but the vast majority won't.
The way I see the awareness stage is through people who were cool to follow me or like my stuff. They are in the market for the solution, but have still not shown a firm interest to go all the way.
What I need to do is be grateful for their pr directors email list attention and leverage the fact that they now know my name when they see my video in their news feed.
But if I interrupt their YouTube playlist with an ad pushing them to buy my course, I genuinely think I'm giving away the upper hand.
Instead, I'm going to play it smart and focus on more content. Only this time, get more personal.
For example, for the email outreach course, I could create a 5-email sequence of a specific strategy in detail and ask them if they want to receive it.
Or, if I'm a recruiter, I might try to interview 5 top HR managers and put those videos on YouTube. Then I can invite people to join my Facebook Recruiting Community for free and exclusive access.
In the backend, I'm extending my communication channels and providing more value. Hopefully, in both pieces of content I can find a spot or two where I could slowly start selling.
Why?
They're not ready to buy yet. It doesn't mean some will, but the vast majority won't.
The way I see the awareness stage is through people who were cool to follow me or like my stuff. They are in the market for the solution, but have still not shown a firm interest to go all the way.
What I need to do is be grateful for their pr directors email list attention and leverage the fact that they now know my name when they see my video in their news feed.
But if I interrupt their YouTube playlist with an ad pushing them to buy my course, I genuinely think I'm giving away the upper hand.
Instead, I'm going to play it smart and focus on more content. Only this time, get more personal.
For example, for the email outreach course, I could create a 5-email sequence of a specific strategy in detail and ask them if they want to receive it.
Or, if I'm a recruiter, I might try to interview 5 top HR managers and put those videos on YouTube. Then I can invite people to join my Facebook Recruiting Community for free and exclusive access.
In the backend, I'm extending my communication channels and providing more value. Hopefully, in both pieces of content I can find a spot or two where I could slowly start selling.