Life Market: Follow the 20/80 rule, spend less and sell better
Posted: Wed Jan 22, 2025 3:37 am
Ruby’s Afternoon Tea – The method of maximizing benefits
Through differentiated scripts, creating scripts for different members, improving ROAS and strengthening communication with core members, the contribution amount can be increased to 25 times.
Through the connection of technology partners and the combination of consumer behavior at the site, marketing will be more convenient and effective!
Lifestyle Market has seven official LINE accounts and has accumulated more than 90 million friends. Chief Marketing Officer Nina pointed out that the transformation of LINE official accounts is also a business turning point for the company. "Even if a single message becomes expensive, it can be ineffective by deleting it." The amount of messages can be reduced to reduce the overall message cost, and the conversion rate and click-through rate of products can also be improved through the introduction of AI. "The Lifestyle Market team quickly connected to the LINE API within seven months, and successfully completed the full API by the end of 2019. Personalized push messages.
She further shared the strategy of Life Market, "First, from the user albania phone number data perspective, we reduce the number of messages sent by invalid users so that we can spend less money; then, we start from the perspective of products and use AI personalized recommendations to reduce the amount of messages sent. Put it in front of consumers more accurately, so that the product can sell better . Finally, special marketing activities to increase friends are carried out to add new friends and create old friends. In the past, the official LINE account was regarded as an advertising channel, but now it is. We need to switch to the business thinking on the APP, which is to focus on the new growth of members and the 20/80 rule of creating 80% of profits with 20% of customers .”
Life Market - The mindset of maximizing benefits
Think from the user's perspective, reduce invalid user push, and grasp core customers to deliver accurate information.
Use focus and membership grading methods to provide messaging with different marketing strategies and implement the 20/80 rule.
Super 8: Multiple module tools to easily create brand-specific traffic value
In order to allow brands and enterprises to use LINE official accounts without worries, Brian, CEO of Super 8, LINE’s third-party strategic partner, also offered suggestions. He said that traffic pool will be an important indicator of future marketing trends. In addition to sharing what Super 8 has done The results of the "Taiwan Instant Messaging Conversation Report" found that users in different industries have different conversation habits and different usage time. Through the combination of LINE and chat robots, it was found that chat robots can indeed solve most customer problems, and further shared How can Yunpin Hot Spring Hotel and e-commerce companies use Super 8's message center service to connect with LINE's official accounts to achieve precise targeting, increase message opening rates, and reduce CPC costs.
Through differentiated scripts, creating scripts for different members, improving ROAS and strengthening communication with core members, the contribution amount can be increased to 25 times.
Through the connection of technology partners and the combination of consumer behavior at the site, marketing will be more convenient and effective!
Lifestyle Market has seven official LINE accounts and has accumulated more than 90 million friends. Chief Marketing Officer Nina pointed out that the transformation of LINE official accounts is also a business turning point for the company. "Even if a single message becomes expensive, it can be ineffective by deleting it." The amount of messages can be reduced to reduce the overall message cost, and the conversion rate and click-through rate of products can also be improved through the introduction of AI. "The Lifestyle Market team quickly connected to the LINE API within seven months, and successfully completed the full API by the end of 2019. Personalized push messages.
She further shared the strategy of Life Market, "First, from the user albania phone number data perspective, we reduce the number of messages sent by invalid users so that we can spend less money; then, we start from the perspective of products and use AI personalized recommendations to reduce the amount of messages sent. Put it in front of consumers more accurately, so that the product can sell better . Finally, special marketing activities to increase friends are carried out to add new friends and create old friends. In the past, the official LINE account was regarded as an advertising channel, but now it is. We need to switch to the business thinking on the APP, which is to focus on the new growth of members and the 20/80 rule of creating 80% of profits with 20% of customers .”
Life Market - The mindset of maximizing benefits
Think from the user's perspective, reduce invalid user push, and grasp core customers to deliver accurate information.
Use focus and membership grading methods to provide messaging with different marketing strategies and implement the 20/80 rule.
Super 8: Multiple module tools to easily create brand-specific traffic value
In order to allow brands and enterprises to use LINE official accounts without worries, Brian, CEO of Super 8, LINE’s third-party strategic partner, also offered suggestions. He said that traffic pool will be an important indicator of future marketing trends. In addition to sharing what Super 8 has done The results of the "Taiwan Instant Messaging Conversation Report" found that users in different industries have different conversation habits and different usage time. Through the combination of LINE and chat robots, it was found that chat robots can indeed solve most customer problems, and further shared How can Yunpin Hot Spring Hotel and e-commerce companies use Super 8's message center service to connect with LINE's official accounts to achieve precise targeting, increase message opening rates, and reduce CPC costs.