Insights from customer care conversations inform you about recurring

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Sprout’s Analytics tools provide you with antigua and barbuda b2b leads comprehensive reporting on social media metrics based on your KPIs and goals to help you evaluate social campaigns across channels.
Customer Care
Social customer care is the new norm. Customer care departments are no longer siloed from the broader marketing org—today they play an important role in informing marketing decisions.

customer complaints and market gaps, which you can share with marketing execs and product teams to draw attention for future planning.

Similarly, tools like Social Customer Care by Sprout Social and our integration with Salesforce Service Cloud enable agents handling social to deliver prompt, personalized responses and offer services based on previous interactions. This proactive approach leads to higher customer satisfaction and halts attrition.

Brand Keywords
Brand Keywords in your social data tell you which hashtags your audience follows so you can use them to boost your reach and attract new customers. Sprout’s Brand Keywords tool extracts keyword mentions from X (formerly known as Twitter) directly into your Smart Inbox, keeping you in the loop about discussions related to your brand, even without direct tags. Use search operators to track branded keywords across various social channels and monitor mentions seamlessly within a single platform.