2. Working without measurements

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What mistakes should be avoided in b2b marketing?
Even small miscalculations and small mistakes in b2b marketing can lead to loss of clients, time and, as a result, profit. Here is a short list of mistakes and tips on how to avoid them.

1. Obsession

People are irritated by frequent conversations about a company, product or service. Such self-promotion is off-putting and does not guarantee sales. Potential clients are interested in solving their problem. In this case, it is important to find out the needs and problems of your target audience. After that, competently offer your service as a solution to the client's problem, i.e. use a client-oriented approach.
customer-oriented approach b2b

It is important for a marketer to understand, based on the statistical data obtained, which of the applied tools bring the best results, the topics that are most interesting to the audience, the article titles are attractive, the website pages are the most visited and from which social networks the company receives the most leads.

Without data analysis, a significant part of the fantuan phone number data can be spent on tools that do not work.

b2b statistics
3. Not using e-mail marketing

This method of maintaining contact with clients is very effective. The mailing can give the desired results if the rules for writing the letter are followed and the interests and needs of the target audience are clearly understood.
email marketing b2b
4. No blog

It is a mistake to think that blogging is irrelevant for b2b. The expert opinion of authoritative persons is interesting to a wide audience. With the help of regular content publications, you can increase the site's ranking in search engines and attract more customers.