Address base - can't use it, can't clean it?
A. Create a database
The first task facing a business is to create a database for email distribution. In B2B, any contact with a client must be accompanied by obtaining an address. Here are some ideas on where and how to replenish the database:
Phone call
Exhibition
Conference
Subscription form on the website
Application from the website
Useful content in exchange for an address (white paper or ebook)
Your option. You've definitely already thought of it while you were reading the beginning of the article!
If you have an idea to "take" or "buy" a base somewhere, you should be prepared for the consequences of such a choice.
email address database
B. Checking the database
Mail services care about their reputation. They "know" the average market indicators and "guess" whether you are cheating or not. By "cheating" we mean any dishonest action towards email recipients, especially sending spam.
What indicators are monitored? The services do not disclose the exact algorithms. The bounce rate and the number of spam complaints are 100% under control. A database with a high unsubscribe rate will also be suspect. If the unsubscribe rate is more than 6%, the number of inactive addresses is more than 10%, and users complain about you, there will be trouble, namely, blocking for spam.
Please note! You may have your own honestly developed email address database, but it is not very new. Let's say it is 2 or 3 years old. One manager quit, another changed his mailbox, or maybe signed a contract with your competitor. Such a base can lead to blocking in the same way as a purchased one. Even if you once shook hands with each recipient.
To avoid blocking, of addresses before sending the first emails. Here's what you can do:
Delete email addresses of employees who no longer work or have changed email
Remove duplicate addresses
Correct spelling errors in domains, remove amazon phone number data with non-existent domains
Exclude "general" addresses, such as Check the database with a validator service
email spam complaints
B. Maintain and expand the database
If the list of addresses is already "working", blocking for spam is not so scary. In a working database, addresses unsubscribe from time to time or become inactive, but there are usually no more than 1% of them, and such a database will not be blocked.
But do not forget to constantly keep your list of addresses clean! If you know that a manager has quit, delete the address. If you see that the status of letters is "not delivered", do the same. To remember to clean the database, the easiest way is to determine the regularity of this task and assign a person responsible for it.