4. Determine your audience size

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For example, competition hashtags will aim to get slovakia b2b leads you enhanced engagement, and trending hashtags will give you a wide reach.

Hashtag analysis helps you figure out the size of your audience across TikTok.

A reliable way to do this is to create a unique brand or campaign hashtag. For example, Coca-Cola’s #shareacoke campaign.

CocaCola’s #shareacoke TikTok campaign resulted in thousands of unique posts

This campaign resulted in over 52k unique posts across TikTok. But brands can track the hashtags in more detail to see overall post volume, total views and trends over time. This proves campaign reach, which shows how large an audience is for these campaign types across the whole platform.

5. Connect online and offline campaigns
Even though TikTok hashtag analytics are mainly an online form of tracking, they can be used to assess the performance of IRL activations if applied effectively. To do this, you’ll first need to create a unique hashtag for your campaign and then track its usage and engagement rate.

A historic example of this is Disney’s #shareyourears campaign. This was held in 2016, so it pre-dates TikTok’s popularity, but its impact can still be felt on the platform today.

Disney’s #shareyourears campaign combined offline and online strategies for huge engagement and reach

Disney encouraged people to share photos of t