The description of the funnel
Posted: Tue Jan 21, 2025 10:31 am
Stage 4. Action
The first direct contact of a visitor with a company can happen at different stages of the funnel. Maybe at the first stage — in the form of a general consultation. Or at the last stage — through a request for a commercial proposal. The beauty of content marketing is that it can work even without your knowledge. A client contacts you and it turns out that he knows you! He has been studying materials for several months, watching videos on the site, reading expert messages on the forum and… is ready to buy!
Regardless of how a potential client (no longer a visitor) came to the decision to buy, it is important to accompany him at this stage with quality materials and opportunities. These can be:
Personal consultations with managers, including in the field.
Demo versions, test drives.
Various calculators for making decisions on choosing a product modification.
Test/trial use.
Employee training.
Instructions, practical guides.
In the case of our example, the buyer could go to the demonstration site with the manager. And here, most likely, a new participant in the funnel will appear - a technical specialist. Practical materials - instructions, manuals, technical documentation will be useful to him. The opportunity to train machine operators/shift supervisors will also support the deal.
The deal in our example ended with a purchase, how could it be otherwise? Use it to study your situation.
Of course, and the example given above is full of conventions.
Our task was to show the logic of thinking about when and what materials to use, and not to teach you how to sell excavators.
Your task is to work out the customer's path, and then for each section of this path, select and create the necessary texts, videos, images.
successful b2b deal
Instead of a summary: once again about the important; the amount of content
In conclusion, I would like to emphasize once again the impacts of overseas chinese consumers in uk between advertising and content marketing, and also say a few words about the quantity and frequency of creating materials.
Content marketing does not sell your product. Its object of sale is your expert knowledge, the value of information with which the client solves their problems. We can say that it sells your capabilities in solving the client's problems, thereby gaining trust and expert status for you. People
also often ask about the frequency of release and the amount of content for content marketing in B2B. It is important not to overdo it! "Less is better" is an excellent folk wisdom. It is very easy to turn into a "content creation machine" and run out of steam halfway. It is better to create thoughtful, valuable materials for each stage of the funnel, to the best of your abilities. And replicate them in different channels, from time to time, repeating the promotion. A
The first direct contact of a visitor with a company can happen at different stages of the funnel. Maybe at the first stage — in the form of a general consultation. Or at the last stage — through a request for a commercial proposal. The beauty of content marketing is that it can work even without your knowledge. A client contacts you and it turns out that he knows you! He has been studying materials for several months, watching videos on the site, reading expert messages on the forum and… is ready to buy!
Regardless of how a potential client (no longer a visitor) came to the decision to buy, it is important to accompany him at this stage with quality materials and opportunities. These can be:
Personal consultations with managers, including in the field.
Demo versions, test drives.
Various calculators for making decisions on choosing a product modification.
Test/trial use.
Employee training.
Instructions, practical guides.
In the case of our example, the buyer could go to the demonstration site with the manager. And here, most likely, a new participant in the funnel will appear - a technical specialist. Practical materials - instructions, manuals, technical documentation will be useful to him. The opportunity to train machine operators/shift supervisors will also support the deal.
The deal in our example ended with a purchase, how could it be otherwise? Use it to study your situation.
Of course, and the example given above is full of conventions.
Our task was to show the logic of thinking about when and what materials to use, and not to teach you how to sell excavators.
Your task is to work out the customer's path, and then for each section of this path, select and create the necessary texts, videos, images.
successful b2b deal
Instead of a summary: once again about the important; the amount of content
In conclusion, I would like to emphasize once again the impacts of overseas chinese consumers in uk between advertising and content marketing, and also say a few words about the quantity and frequency of creating materials.
Content marketing does not sell your product. Its object of sale is your expert knowledge, the value of information with which the client solves their problems. We can say that it sells your capabilities in solving the client's problems, thereby gaining trust and expert status for you. People
also often ask about the frequency of release and the amount of content for content marketing in B2B. It is important not to overdo it! "Less is better" is an excellent folk wisdom. It is very easy to turn into a "content creation machine" and run out of steam halfway. It is better to create thoughtful, valuable materials for each stage of the funnel, to the best of your abilities. And replicate them in different channels, from time to time, repeating the promotion. A