The right partnerships can make your brand affinity even stronger

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An Instagram Carousel from Fishwife showcasing photos and videos from their takeover of the L'Appartement 4F menu.

The play: Hosting in-person events with your brand partners is a tried-and-true way to connect in meaningful, human-first ways with your shared audience. Find activations that feel authentic to both ‌your brands and the interests of your shared communities.

That concludes this month’s installment of ireland b2b leads the PPR. Stay tuned for next month’s edition where we’ll be diving into the power of showcasing frontline employees on social. Until next time, remember these takeaways when looking for your brand’s next partner:

Post Performance Report Takeaways

Listen to your audience. Voice of the customer data on social enables you to identify potential (even if unexpected) collaborators and drive enthusiasm for your brand.
Understand your customers. You can create partnerships that feel natural and resonate with your audience by understanding how consumers use your product.
Fill unmet needs. Brands should identify areas where their products or services can address unmet needs and collaborate with partners to make an impact.
Looking for more on the art of partnerships? Read Sprout Social President Ryan Barretto’s guide to creating valuable brand partnerships.