Offer exclusive benefits
Posted: Sun Dec 22, 2024 5:29 am
Understand how to retain customers and generate more revenue with a good after-sales strategy
2 years ago
Leads , Digital Marketing , Sales
Build customer loyalty with after-sales strategies.
After-sales is the stage that begins when the customer closes a kuwait numbers deal with a company.
The intention is to guarantee a good relationship between the company and the customer after the purchase, ensuring that the customer is happy with the product or service purchased, making them purchase it again in the future or recommending the company to friends and family.
In today’s post, we’ll tell you everything about after-sales service. Read below about the importance of this step.
What is after-sales?
After completing a sale to a customer, the company must invest in actions to maintain and retain that consumer.
After-sales starts from there! One step after completing the sale.
At this stage, the company will apply strategies that ensure that the customer is successful with the product or service purchased, having their expectations and needs met.
How important is after-sales?
For your business to be remembered by customers, having a good after-sales strategy can be a big differentiator among your competitors, due to the good experience you can offer.
Not leaving your customers behind after a purchase means you will receive more referrals from them.
By receiving referrals, you don't need to go after customers, they will come to you.
How to delight customers after the sale?
Here are some tips on how to captivate your customers at this stage.
Follow up
Follow-up should not only be done during the sale. In the post-sales phase, this tool is valuable, as it serves to question the customer about the positive and negative aspects of using the product or service so far.
Collecting feedback shows that the company cares and allows you to discover which aspects of your strategy should be maintained and which need to be improved. Show that you care about the consumer's opinion and make yourself available to listen to them.
A good way to retain and build customer loyalty is by making them feel special. One way to do this is by offering exclusive benefits, which can be sent on special dates, such as birthdays, Christmas and Consumer Day.
These benefits can be discounts, exclusive promotions or other offers that make sense.
For those who sell products, sending samples to see other options in your catalog is a good idea.
Have efficient support
Efficient support is the basis for good after-sales service. The support team must be organized, well-trained and efficient, and the communication channels with the company must be integrated and easy to find.
Good service is an excellent opportunity to delight consumers.
Use the right tools
CRM software allows you to integrate your company's after-sales actions, helping you build relationships with your customers even after the deal has been closed. This is because the tool gathers information about your customers, their purchase history, and other data, which allows you to personalize your service.
Learn more about the importance of building relationships with your customers:
The stages of the post-sales funnel
You've probably heard of the sales funnel . It's a representation of the stages a customer goes through from their first contact with a company until the deal is closed.
What you may not know is that, after the purchase, we can include the customer in another funnel: the after-sales funnel. It is usually divided into four stages:
Adoption: this is the moment when the customer starts using your product or service. The company's challenge now is to transform one-off consumption into something that is repeated and becomes part of the consumer's routine;
Retention: phase that begins immediately after adoption, when your company must focus on ensuring that the customer sees value in your product or service on an ongoing basis;
Expansion: the customer already recognizes the value of your product or service and brings more direct revenue to your company, i.e., it increases the average ticket;
Advocacy: the client acts as an advocate for your brand and begins to generate indirect revenue, helping to acquire new customers.
Content tips for each of the 4 post-sale stages
Adoption
Welcome email
Welcoming the customer and demonstrating that your company intends to establish a lasting relationship can make a great difference. The welcome email is the most widely used post-sale content on the market.
Some companies use the welcome email as a trigger to encourage the next purchase by offering exclusive gifts and even discounts for the next visit.
Marketing Automation with a focus on activation
The main purpose of activation flows is to send a series of emails showing the customer the actions that need to be taken.
This type of content is especially valid for highly complex products to prevent the customer from becoming disappointed or stopping use before reaching the maximum potential of the product and/or service.
2 years ago
Leads , Digital Marketing , Sales
Build customer loyalty with after-sales strategies.
After-sales is the stage that begins when the customer closes a kuwait numbers deal with a company.
The intention is to guarantee a good relationship between the company and the customer after the purchase, ensuring that the customer is happy with the product or service purchased, making them purchase it again in the future or recommending the company to friends and family.
In today’s post, we’ll tell you everything about after-sales service. Read below about the importance of this step.
What is after-sales?
After completing a sale to a customer, the company must invest in actions to maintain and retain that consumer.
After-sales starts from there! One step after completing the sale.
At this stage, the company will apply strategies that ensure that the customer is successful with the product or service purchased, having their expectations and needs met.
How important is after-sales?
For your business to be remembered by customers, having a good after-sales strategy can be a big differentiator among your competitors, due to the good experience you can offer.
Not leaving your customers behind after a purchase means you will receive more referrals from them.
By receiving referrals, you don't need to go after customers, they will come to you.
How to delight customers after the sale?
Here are some tips on how to captivate your customers at this stage.
Follow up
Follow-up should not only be done during the sale. In the post-sales phase, this tool is valuable, as it serves to question the customer about the positive and negative aspects of using the product or service so far.
Collecting feedback shows that the company cares and allows you to discover which aspects of your strategy should be maintained and which need to be improved. Show that you care about the consumer's opinion and make yourself available to listen to them.
A good way to retain and build customer loyalty is by making them feel special. One way to do this is by offering exclusive benefits, which can be sent on special dates, such as birthdays, Christmas and Consumer Day.
These benefits can be discounts, exclusive promotions or other offers that make sense.
For those who sell products, sending samples to see other options in your catalog is a good idea.
Have efficient support
Efficient support is the basis for good after-sales service. The support team must be organized, well-trained and efficient, and the communication channels with the company must be integrated and easy to find.
Good service is an excellent opportunity to delight consumers.
Use the right tools
CRM software allows you to integrate your company's after-sales actions, helping you build relationships with your customers even after the deal has been closed. This is because the tool gathers information about your customers, their purchase history, and other data, which allows you to personalize your service.
Learn more about the importance of building relationships with your customers:
The stages of the post-sales funnel
You've probably heard of the sales funnel . It's a representation of the stages a customer goes through from their first contact with a company until the deal is closed.
What you may not know is that, after the purchase, we can include the customer in another funnel: the after-sales funnel. It is usually divided into four stages:
Adoption: this is the moment when the customer starts using your product or service. The company's challenge now is to transform one-off consumption into something that is repeated and becomes part of the consumer's routine;
Retention: phase that begins immediately after adoption, when your company must focus on ensuring that the customer sees value in your product or service on an ongoing basis;
Expansion: the customer already recognizes the value of your product or service and brings more direct revenue to your company, i.e., it increases the average ticket;
Advocacy: the client acts as an advocate for your brand and begins to generate indirect revenue, helping to acquire new customers.
Content tips for each of the 4 post-sale stages
Adoption
Welcome email
Welcoming the customer and demonstrating that your company intends to establish a lasting relationship can make a great difference. The welcome email is the most widely used post-sale content on the market.
Some companies use the welcome email as a trigger to encourage the next purchase by offering exclusive gifts and even discounts for the next visit.
Marketing Automation with a focus on activation
The main purpose of activation flows is to send a series of emails showing the customer the actions that need to be taken.
This type of content is especially valid for highly complex products to prevent the customer from becoming disappointed or stopping use before reaching the maximum potential of the product and/or service.