Digital Marketing Trends 2023
Another example is an interactive video from Nespresso , where interactive elements added to the video help choose the perfect coffee capsule. The video has built-in story branching and shopping features.
Digital Marketing Trends 2023
Around 383 million users worldwide choose nepal telegram database podcasts . Podcasts allow you to absorb content in between activities: in transport, during workouts, and in other situations. Companies collaborate and prepare their podcasts, sponsor episodes from authors. Audio advertising fits organically into the speakers' conversations and practically does not irritate users. By 2024, the podcasting industry may grow to $4 billion .
For example, in the Google Podcasts service you can find audio on any topic:
Digital Marketing Trends 2023
User Generated Content (UGC) Posting
Content that users themselves create for the brand has a word-of-mouth effect. Product photos, delivery unpacking, hashtags and reviews, comments are great ways to advertise through customers. The advantage of content is nativeness: user posts resemble recommendations. 84% of customers trust other customers' posts more than advertising. Therefore, in the foreseeable future, companies will involve customers more in the preparation of user content.