H&M's customer service chatbot suggesting outfits.

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American Express

American Express’ chatbot has complimented their customer marketing portugal b2b leads campaigns by integrating SMS marketing to boost engagement.

Users can easily upgrade services, explore new offers and get detailed info on Equated Monthly Installment (EM) schemes through a conversational interface. The bot handles FAQs, checks balances and sends purchase notifications, all while redirecting to customer support when needed.

American Express' customer service chatbot interacting with a user via SMS.
H&M

H&M’s chatbot is friendly and informative, sharing information about the brand and its vision for a sustainable fashion future.

The user experience kicks off with a quiz where customers pick photos to define their style. The bot then lets users save, share, search for outfits and redirect to the H&M site for purchases.

AI chatbot examples
Microsoft

Microsoft is currently testing an AI Xbox chatbot, that helps users with support tasks through X DMs. It lets players interact with Isabel, the AI character from Halo Wars 2, by advancing through a story using multiple-choice questions.

The chatbot handles support queries and game refunds directly from the Xbox support site, making customer support more accessible. This is part of Microsoft’s broader effort to integrate AI into the Xbox platform for better gaming experiences.