Step 3. Conduct an audit of brand communications and content
Posted: Tue Jan 21, 2025 9:25 am
At this stage, the answers to the questions obtained earlier will help. First, it was necessary to determine the approximate manner of communication of the brand persona, and then the specifics of the clients' speech. Now it is necessary to compare the style and tone of the current content with the collected information.
It is important to analyze all content that is addressed to the audience. Letters for email newsletters, texts on the website, posts and stories on social networks - namibia telegram database there should be one style of presentation everywhere.
Nielsen Norman Group has developed a coordinate system that helps create a tone of voice. It is necessary to determine the place of the brand in each row.
For example:
A Guide to Creating a Brand Tone of Voice
First, you need to select a characteristic in each line that matches the tone of the current content. After that, put a check mark next to those adjectives that will reveal the brand persona, insights and values, USP, and also create the desired impression.
You can refine your tone of voice using a list of tone characteristics. The Norman Nielsen Group has created a list of words that can be used for this purpose.
It is important to analyze all content that is addressed to the audience. Letters for email newsletters, texts on the website, posts and stories on social networks - namibia telegram database there should be one style of presentation everywhere.
Nielsen Norman Group has developed a coordinate system that helps create a tone of voice. It is necessary to determine the place of the brand in each row.
For example:
A Guide to Creating a Brand Tone of Voice
First, you need to select a characteristic in each line that matches the tone of the current content. After that, put a check mark next to those adjectives that will reveal the brand persona, insights and values, USP, and also create the desired impression.
You can refine your tone of voice using a list of tone characteristics. The Norman Nielsen Group has created a list of words that can be used for this purpose.