1. Launch of the auction: Yandex determines which ads match the user's request.
2. Bid Evaluation: Each ad is given a score based on the bid you set and the quality of your ad.
3. Display Ads: Ads that receive high ratings are displayed to the user.
The Yandex Direct bid formula looks like this:
\[ \text{Ad Position} = \text{Bid} \times \text{Ad Quality} \]
So, the bid is not the only determining factor; the quality of your ad also plays a significant role.
3. Types of bets in Yandex Direct
3.1 Manual bets
Manual bidding allows advertisers to set the amount they are willing to pay per kenya consumer mobile number list click. This method gives more control over budget and destinations, but requires constant monitoring and analysis of performance.
3.2 Automatic bets
Automatic bids are algorithmic strategies that help optimize your advertising costs. Yandex offers several types of automatic strategies:
- Maximum Clicks: The system adjusts bids to increase the number of clicks for a given budget.
- Target Cost Per Conversion: Set bids to achieve a specific cost per conversion.
4. How to choose the right rate
4.1 Competitor Analysis