READ ALSO How and why translate an infographic The transcriptions already made can also be used to dub your video or audio content . In the same way, this will allow a blind or visually impaired audience to access the information distributed by your company, in the same way as a sighted person. Dubbing can also allow you to reach a larger audience with a foreign language: it can be suitable for those who would not be able to read the subtitles, for example on public transport, or who would simply prefer to listen to the content rather than read it.
Improving access to your content doesn’t just apply marshall islands business email list to your audience. Using transcription and captioning services can also greatly benefit your SEO (search engine optimization).
Search engines can’t “read” videos or “listen” to audio documents. They can only read the characters in written texts. And they’re very good at it: equipping your pages and websites with transcriptions can therefore greatly improve your SEO performance .
This is a great asset that you can then optimize, to allow you to attract an even more international audience if you decide to carry out a multilingual transcription.
Making a place for yourself in foreign markets
In the case where we take the example of a company that has a video in French, but wants to reach the international market, it can subtitle it instead of recreating content for another language. Translations do not have to be complicated, but must be carried out by professionals in this field. Translations and transcriptions are tools that facilitate the understanding of your foreign audience.
If you choose to offer multilingual options on your web pages, the possibilities are endless. Your business can then reach foreign markets much more easily and quickly . Expanding internationally should not be terrifying or a big step.