Search Marketers Can’t Live Without” for its attri usa email database bution-based advertising portfolio management platform at SES San Jose, they’re at the forefront of the attribution management game and have tight PPC integration, robust reporting, and even a built-in CRM and data warehouse functionality. The Up-and-Comers Who else has been providing a look beyond the last click for a number of years? None other than Yahoo! Web Analytics. The Assists metric can “measure the total number of times that display ads or search keywords contribute to the conversion of another ad or keyword”.

Less robust than the rest on this list, still a good (Free!) product and hopefully one that Yahoo! doesn’t end up selling off. The UK’s DC Storm offers Storm Analytics part of their StormIQ product suite. It supports advanced campaign tracking & web analytics and looks tightly integrated with their PPC optimizing and reporting system. Visual IQ’s IQ Envoy “moves beyond simple attribution by tracking all digital exposures (not just clicks) for an individual across the digital landscape.