Voted “Technology Platform

Description of your first forum.
Post Reply
zihadhasan019
Posts: 12
Joined: Sun Dec 22, 2024 3:52 am

Voted “Technology Platform

Post by zihadhasan019 »

Some are even so robust that they include their own data warehouse systems and CRMs. The Big Guys CoreMetrics is a big player in the web analytics game, and they offer a flexible attribution platform that can report on data beyond the last click. Omniture’s online Marketing Suite is “powered by data that provides actionable, real-time intelligence and insight concerning customer interactions and marketing initiatives across multiple touch points.” One of most robust attribution systems is ClearSaleing.


Search Marketers Can’t Live Without” for its attri usa email database bution-based advertising portfolio management platform at SES San Jose, they’re at the forefront of the attribution management game and have tight PPC integration, robust reporting, and even a built-in CRM and data warehouse functionality. The Up-and-Comers Who else has been providing a look beyond the last click for a number of years? None other than Yahoo! Web Analytics. The Assists metric can “measure the total number of times that display ads or search keywords contribute to the conversion of another ad or keyword”.


Image


Less robust than the rest on this list, still a good (Free!) product and hopefully one that Yahoo! doesn’t end up selling off. The UK’s DC Storm offers Storm Analytics part of their StormIQ product suite. It supports advanced campaign tracking & web analytics and looks tightly integrated with their PPC optimizing and reporting system. Visual IQ’s IQ Envoy “moves beyond simple attribution by tracking all digital exposures (not just clicks) for an individual across the digital landscape.
Post Reply