Excellent knowledge of Google Analytics and Yandex Metrica. Able to quickly understand other analytics systems. Knows how to set up tracking of the required parameters.
Create reports.
Excellent knowledge of analytical reporting. Professionally proficient in data visualization systems. Knows how to present results to the customer.
Work with landing pages.
He can create a landing page with the required conversion or draw up a clear technical specification and delegate the work to a contractor.
Understand SEO.
A traffic manager can audit a website and optimize the website to australia consumer email list reach the top of search results. Has knowledge of various SEO tools. Knows how to get a website out of filters.web resources in different niches.
How to study
Self-education
The profession of a traffic manager appeared not so long ago. Therefore, there is simply no classic knowledge base for self-study. To get the necessary knowledge, you will have to independently search for information about digital advertising tools, traffic sources, main trends and tendencies. It is necessary to understand the principles of marketing and SEO, master web analytics, learn how to work with different promotion tools.
Additionally, you need to study some related areas, namely, learn to understand advertising and copyright legislation, master the creation of creatives and the use of useful tools.
Understands the specifics of promoting
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aminaas1576
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