Positioning - What is it, tips and examples

[nrumohammadx1]

positioning
Positioning is a key element of marketing that determines how a product or brand is perceived by the target audience. In a highly competitive environment, it is important not only to create a quality product, but also to clearly define its place in the market. In this article, we will take a detailed look at the concept of positioning, its types, methods, and importance for business.
Definition of positioning
Positioning is the process of creating a unique image of a product or service in cambodia consumer mobile number list the minds of consumers. The goal is to distinguish the product from similar offers by focusing on its advantages. Positioning helps the consumer understand why it is worth choosing your product.
positioning
Why is positioning necessary?
Positioning allows:
Make your product stand out from the competition
Define the target audience
Simplify communication with clients
Increase consumer loyalty
positioning
Basic elements of positioning
1. Target audience
Defining your target audience is the first step to successful positioning. You need to understand who exactly will use your product, what their needs and preferences are. Segmenting your audience based on demographic, psychographic and behavioral characteristics will help you formulate your positioning more accurately.
2. Competitors