Focus on your existing customers
Posted: Tue Jan 21, 2025 6:56 am
You can also promote existing ads and stories from the mobile app. It’s much easier than setting up a campaign in Facebook Ads Manager. To learn more about promoting your organic posts on this network, follow our guide to promoting on Instagram.
Getting the results you want from your targeted ad campaigns requires some trial and error. Following our tips can speed up the process and eliminate some of the mistakes.
→ Read also: Instagram Sales Funnel: How to Use Your Profile to Increase Sales?
Tips for targeted advertising
Focus on your existing customers
Show ads to your followers
Split test your audience
Avoid over-targeting
Target the bottom of the funnel
Take advantage of lookalike audiences
Marketers have accumulated many tricks over the years working with targeted advertising. Let's take a closer look at the best practices to apply some of them.
The main goal of launching targeted advertising campaigns is often to attract new customers. However, this may not be the best strategy, as the probability of selling to new customers is about 5-25%. Meanwhile, regular customers make purchases in 60-70% of cases!
To increase sales and improve your ROI, target your ads to your existing customers. You can do this by creating customer lists and sending them to Facebook, Google, and Twitter. The first one targets your customers with the Custom Audiences tool, the second one with Customer Match, and the third one with Tailored Audiences.
Show ads to your followers
This tip is similar to the previous one, but it only works for chinese overseas africa phone number data who have a loyal audience on Facebook. This social network allows you to target your ads to people who liked your page.
Showing ads to your followers has a dramatic impact on your ROI. One experiment found that this tactic increased the return on investment of a campaign by 35 times. The reason for its success is the same as targeting loyal customers: this audience already knows, likes, and trusts you.
Split test your audience
You've probably heard that split testing is essential to achieving your advertising goals. By testing different targeting options, you can find the one that works best. To split test your audience, create two campaigns and choose slightly different targeting options.
To get crystal clear results, change only one feature at a time. This could be gender, age, interests, devices, etc. By testing your audience, you will finally find the most promising potential customers and learn how to target them more effectively.
Getting the results you want from your targeted ad campaigns requires some trial and error. Following our tips can speed up the process and eliminate some of the mistakes.
→ Read also: Instagram Sales Funnel: How to Use Your Profile to Increase Sales?
Tips for targeted advertising
Focus on your existing customers
Show ads to your followers
Split test your audience
Avoid over-targeting
Target the bottom of the funnel
Take advantage of lookalike audiences
Marketers have accumulated many tricks over the years working with targeted advertising. Let's take a closer look at the best practices to apply some of them.
The main goal of launching targeted advertising campaigns is often to attract new customers. However, this may not be the best strategy, as the probability of selling to new customers is about 5-25%. Meanwhile, regular customers make purchases in 60-70% of cases!
To increase sales and improve your ROI, target your ads to your existing customers. You can do this by creating customer lists and sending them to Facebook, Google, and Twitter. The first one targets your customers with the Custom Audiences tool, the second one with Customer Match, and the third one with Tailored Audiences.
Show ads to your followers
This tip is similar to the previous one, but it only works for chinese overseas africa phone number data who have a loyal audience on Facebook. This social network allows you to target your ads to people who liked your page.
Showing ads to your followers has a dramatic impact on your ROI. One experiment found that this tactic increased the return on investment of a campaign by 35 times. The reason for its success is the same as targeting loyal customers: this audience already knows, likes, and trusts you.
Split test your audience
You've probably heard that split testing is essential to achieving your advertising goals. By testing different targeting options, you can find the one that works best. To split test your audience, create two campaigns and choose slightly different targeting options.
To get crystal clear results, change only one feature at a time. This could be gender, age, interests, devices, etc. By testing your audience, you will finally find the most promising potential customers and learn how to target them more effectively.