Assemble a best-in-class social media team
Posted: Tue Jan 21, 2025 6:32 am
We also noticed half of the job canada b2b leads descriptions mention wanting candidates who are “extremely online” and tapped into internet culture, a nod to today’s lightning speed trend cycle fueled by short-form video content.
A stat call-out that reads 50% of social media job descriptions mention wanting candidates who are extremely online
Video content creation isn’t eliminating static image and text-based social expertise, though. Almost half of all job descriptions we analyzed still mention X (formerly Twitter). Emerging network Threads wasn’t mentioned as often, emphasizing how many brands are still experimenting with it and determining how best to fit it into their strategies.
Key learning: Video content creation skills are worth the investment, and candidates with this skillset will expect higher compensation. Build that into your budget. But don’t completely overlook the importance of static content creation and copywriting.
Social media has become a mainstream business function. Now what? It’s clear that many brands are still figuring out what a sophisticated social team looks like in practice.
Our analysis highlighted a growing specialization and sophistication in social jobs, coupled with a lack of industry standardization in career levels and compensation. In this evolving landscape, companies must provide clearer career paths and competitive pay. Despite these challenges, the demand for advanced skills, particularly in video content creation and data-driven strategies, indicates more recognition and opportunities for social marketers.
A stat call-out that reads 50% of social media job descriptions mention wanting candidates who are extremely online
Video content creation isn’t eliminating static image and text-based social expertise, though. Almost half of all job descriptions we analyzed still mention X (formerly Twitter). Emerging network Threads wasn’t mentioned as often, emphasizing how many brands are still experimenting with it and determining how best to fit it into their strategies.
Key learning: Video content creation skills are worth the investment, and candidates with this skillset will expect higher compensation. Build that into your budget. But don’t completely overlook the importance of static content creation and copywriting.
Social media has become a mainstream business function. Now what? It’s clear that many brands are still figuring out what a sophisticated social team looks like in practice.
Our analysis highlighted a growing specialization and sophistication in social jobs, coupled with a lack of industry standardization in career levels and compensation. In this evolving landscape, companies must provide clearer career paths and competitive pay. Despite these challenges, the demand for advanced skills, particularly in video content creation and data-driven strategies, indicates more recognition and opportunities for social marketers.