Creating content with conversational

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11. Focus on Voice SEO
Voice search usage has absolutely exploded in 2020 (largely due to the pandemic and subsequent lockdown):

One-third of US consumers use voice-controlled smart devices.
34.7 million people use smart devices for consumer purposes.
More than half of US consumers use smart devices to conduct product research.
With this in mind, it is important that you focus on optimizing your online presence for voice search.

long-tail keywords in mind is important. One effective strategy here is to ask and answer questions directly in the text content.



You should also provide a high level of detail in your product descriptions and other site content. Your site should also contain comprehensive information about your store location, contact information, business hours, and more.

There are also technical aspects to voice SEO, such as chinese overseas asia phone number data site load times and optimizing structured data markup. For a more in-depth look at all of this, check out our guide to voice search optimization.

12. Dive into augmented and virtual reality marketing
Augmented and virtual reality marketing has been around for a while, but has become much more widespread in recent years.

First, the technology has evolved, making it a more viable and practical option for small businesses. As AR and VR experiences become more common, they are becoming more acceptable to modern consumers as well. Finally, the coronavirus lockdown has made AR and VR practically necessary for customer acquisition in many cases.

In any case, augmented and virtual reality marketing allows you to provide your customers with an immersive and engaging experience whether at home or in your stores.

For example, IKEA allows mobile users to visualize how a piece of furniture would look in their homes without even going outside.



Similarly, Sephora's augmented reality experience gives users a digital makeup experience before making a purchase.



Finally, Timberland allows passersby to play with digital clothing, simulating their appearance with a completely new wardrobe:



While there is certainly novelty in these experiences, the focus is always on practicality and getting the customer closer to making a purchase. As technology becomes more prevalent, it becomes increasingly important to be intentional about how you use it.

13. Provide optimized and automated customer support
The ability to provide extremely fast customer service and support has become an absolute must for companies looking to gain a competitive advantage over their competitors. Just consider the following data: