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Manual adjustments and detailed statistics

Posted: Tue Jan 21, 2025 6:23 am
by aminaas1576
If you're not such a savvy advertiser, breathe a sigh of relief. It's even become easier for you in some ways.

Did you know that the course "Professional Targeter" analyzes advertising accounts in four social networks, teaches how to parse and automate work using many services? Don't know? Check it out

What exactly has been simplified at the expense of more precise
Leave behind the cutting of advertising campaigns into small segments of audiences and display locations. This was a dubious idea before: dozens of small campaigns for "testing audiences and creatives" were always promoted by targetologists raised in the harsh school of VKontakte. VK, unlike FB, until recently remained the kingdom of tedious manual settings and grueling daily monitoring.

FB is an "automatic box" with a solid apparatus for self-tuning advertising. And VK followed in the footsteps of its "Western partners".

Don't get carried away with tracking millions of conversion saudi arabia email list types on a website. FB left us with only 8 for one website, and even that number is excessive for most businesses. As a rule, 2-3 are enough, for example, "lead", "sale", "page view".

Don't get carried away with too much detailed analysis and reporting based on the Facebook advertising account. The numbers will still not be medically accurate. Need conversions? So check the real number of applications based on the CRM. Keep track of leads more disciplinedly, pay more attention to the Metrica readings.

Stop playing at being "creative". 2-3 ad variations are usually enough if you understand your customers and recognize the true, not fictitious, value of your product.

In short, you need: automation, reducing the amount of work, trusting common sense rather than pulling bugs out of statistics, mastering CRM and Metrica.

In the next post I will tell you how to bring your advertising account into compliance with the new FB rules. Otherwise you will not be able to launch a campaign for applications.

With the new rules, it makes even more sense to target wider audiences by reducing the number of advertisements.