Video content is growing in popularity every year. According to YouTube, mobile video consumption is growing by 100% annually . 64% of customers say they are more likely to buy a product online after watching a video about it.
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While good content will ultimately promote your profile for you, you still need to get your first few followers.
You should include buttons for all your social networks on your website. If you have an email list, you should include a link to your social channels in all emails you send.
Many companies cross-promote their nurse database networks. For example, on Vkontakte you can promote your YouTube channel. And under the video on YouTube, list other social networks.
13. Engage with your audience
People don’t just go to social media to read and watch content. They go online to connect with other people. Successful businesses don’t just broadcast content. They also communicate with their audience. That’s why you shouldn’t try to cover every social media platform unless you have an army of managers who can handle the task. By focusing on the social media platforms your target audience frequents, you can use your resources effectively.
Some businesses create their own hashtags. This not only encourages discussion and sharing, but also makes it easier to find posts related to their business.
Ideally, you should respond to all mentions of your business on social media and demonstrate that customer care is a priority for you.
14. Create a community for your audience
One of the best ways to engage with your audience is to create a community for them. Do you want your business to have a soul and not be perceived as a faceless company?
Try to make your posts interactive and engage your audience. Ask for their opinion. Perhaps you can use quizzes to gather your followers’ opinions. Whatever you do, make sure your posts are interesting to your audience.
One thing you need to think about is who you use to manage your social channels. Ideally, these should be employees who match the social demographics of your target audience. So, if you’re targeting Generation Z, use your youngest employees to manage the company’s Instagram and TikTok accounts.