Add clarity and exclusivity to your email subject line

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Here are some great examples of how to use numbers in your subject lines:

3. Keep your subject lines short

No matter how great your subject lines are, they won’t work if people don’t read them. So make sure your subject lines are under 50 characters. Why? Because nearly two-thirds of emails are opened on mobile these days, and since the average phone screen can only display four to seven characters at most, your subject lines will appear truncated if they’re too long.

Take a look at this example from Expedia below:

What I like about this subject line is not only its simplicity, but also its italy telegram number database personality. At the same time, it also makes it clear what the content is about.

4. Give your subject line a creative twist

Remember, these days your inbox is full of sales pitches, so it’s important to stand out from the clutter and grab your subscribers’ attention. After all, your email content is unique, and so should your subject line.

Check out these great examples of creative subject lines:



Secretsales once added personalization to their subject line in a completely unexpected way. They added the recipient’s name before the sender in the “From” field to avoid generalization and get noticed.

Of course, disrupting the normal pattern may not necessarily work for your brand, so do a split test before you implement this method into your email marketing campaigns.



DSW differentiated its subject line from other subject lines in their emails by capitalizing the words at both ends of the subject line.