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1 minute read
customer acquisition
digital advertising
CrossX
Facing the increasingly fierce competition in today's digital advertising market, marketers are constantly looking for new ways to attract customers' attention so that brands can stand out.
In order to seek the most eye-catching marketing materials, advertisers continue to evolve advertising, moving from black and white to color, from static to dynamic, and developing more diverse advertising forms. The advertising results in recent years have proven that hyper-interactive rich media advertising materials are particularly effective in improving efficiency. It also shows that we are experiencing an era of advertising materials evolving from 2D to 3D.
Introduction to Appier 3D marketing materials:
Appier recently launched a 3D marketing material series, including two forms of marketing materials: 3D Magic and 3D Like.
3D Magic: Easily create depth maps for 2D images to generate belarus phone number data 3D advertising formats
3D magic_v04-1
3D Like: Layer content, animate visual effects, and create a 3D advertising format with pop-up CTA buttons.
3D Like
This new 3D marketing material can be said to be a major innovation in advertising materials and can be used in real-time bidding (RTB) advertising. These are all forms of rich media materials that can be displayed on different placements on designated web pages, allowing consumers to have deeper interactions with advertisements through a variety of creative methods.
In campaigns executed by Appier for existing clients, the new 3D marketing materials have been proven to significantly increase exposure and click-through rates, as well as improve the overall browsing experience for end users.
How does Appier’s 3D marketing material work?
Appier's 3D marketing assets couldn't be easier to use. Advertisers only need to provide the 2D images they want to use, and Appier's algorithm does the rest. Appier's algorithm will automatically generate a depth map to show the distance of objects in the image from the lens and create a dynamic 3D image.
We're committed to making it easy and fast so advertisers can keep up with the latest ad tech trends without having to put in extra effort.