You will have to communicate a lot with clients

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Analytical mindset. In targeting, you have to work a lot with data and numbers. Numbers are an indicator of the effectiveness of the targetologist's hypotheses. The specialist needs to calculate the amount of money for the audience size, geolocation, etc., and then adjust the budget, looking at the indicators during the advertising launch, offering the best solutions.
Stress resistance, assertiveness. Sometimes you have to test several hypotheses to get a positive result in advertising. It is important not to give up halfway.
Willingness to learn. You need to read a lot, analyze cases of colleagues and news of related niches, study new approaches and tools. In Internet marketing, everything changes very quickly. Therefore, self-learning is an important skill.
Creativity. To ensure that the audience does not stop responding to advertising texts and images, the targetologist conducts experiments, studies trends and tests non-standard approaches to advertising.
Communication skills. , marketers, colleagues and competently convey your thoughts and position.
what does a targetologist's job consist of
Roman Chernykh, SMM specialist, targetologist, regular speaker mexico email list at the conference SUROVYY PETERSKY SMM. Experience in targeting since 2015. Sets up advertising on Facebook, Instagram, VKontakte, TikTok, MyTarget (Odnoklassniki, OK, Mail.Ru projects).



"When a new client comes, we first communicate a lot in private messages or call each other. I ask questions to find out what exactly the client wants. There were several times when they came for a target, but in fact it turned out that they needed content for the community.

We discuss the project. I look at the landing sites (those where the advertising will be conducted) and give recommendations on their management and design, because the success of the advertising also depends on their correct design and management.

Then we determine how many product sales are needed to cover my work and advertising budget. The advertising budget determines how many hypotheses I can test to find the target audience, texts, images and videos. The client puts money on a card that is linked to the advertising account.