The key is to be specific. Research your consumers' behavior and lifestyle in detail.
Here are some brief examples:
Instead of "all moms," you could narrow your niche to "single moms who work full time from home."
"Technical specialists" is too broad. But "tech-savvy managers with a large team" can narrow the focus.
If you're targeting "university students," there's definitely room for clarification. For example, "university students studying abroad in the summer."
"Anyone who needs a job" is not the target. But "retirees who want to return to work in a management position" is!
The key to competitive advantage when building a brand is to narrow the focus of your target audience . This will help ensure that the message is clear to the intended recipient.
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Building a brand depends on understanding the buyer persona. Here are a few things to consider when describing your ideal customer:
Age
Floor
Place of residence
Income
For even more data, dive into these details:
Motivation
Goals
Pain points
Concerns
Desires
Influential people
Brand Similarity
4. Define your brand mission
Have you thought about your brand mission? Essentially, you need to create a clear statement of what your company is most passionate about.
This “why” is the reason you get shareholder database every day.
Before you can create a brand that your target audience trusts, you need to know what value your business provides.
Brand example: Nike
We all know Nike's slogan: Just Do It . But do you know their mission?
Nike's mission is to " innovate and inspire athletes around the world ."
We see Nike's mission everywhere. They are focused on all athletes using Nike products to be the best they can be.
When branding your business, start small and remember to focus on your target audience first.