However, although the festive season is a good time for brands to promote their products, brands should still avoid bombarding consumers with overwhelming promotions and shopping guide information. after experiencing just one negative shopping experience and will no longer repurchase. To achieve the best balance, brands should focus on creating a shopping journey that attracts and satisfies consumers' experience, such as using fun and personalized elements to promote shopping schedules, so that consumers can feel the brand's creativity or have a home-away-from-home shopping experience.
In brick-and-mortar stores, brands can ensure space planning provides the best shopping and checkout experience, and place associates at strategic locations within the store to assist customers at the right time. After the impact of the epidemic in the past two years, many physical retail channels have begun to use digital technology to enhance services in the azerbaijan phone number data store, such as using QR codes to redeem gift offers, self-checkout through tablets, or combining smart menus to recommend popular products. These tools Or self-service services can create more consumer behavior data for brands, which can be used for subsequent analysis and value-added services, bringing consumers a better shopping experience.
On e-commerce platforms, if brands can improve UI/UX design for festive promotions, such as establishing dedicated pages for all promotional products and making good use of recommendation sections to provide a simpler and more personalized browsing experience, after consumers enter the site, The online shopping experience can also be improved by instantly displaying the products they have viewed and deploying chatbots to answer consumers' questions instantly.
For example, Taiwan's sneaker trading platform AREA 02 uses AI-driven personalized solutions to automatically detect user behavior and trigger push notifications based on events to display products that may be of interest to individual customers, thereby stimulating consumption conversions. Through more detailed member profiles and targeted communication, AREA 02 has also successfully promoted the number of repurchases and the number of products purchased by members, resulting in a 30% increase in return visits by members on the platform and a 2.5-fold increase in repurchases every year, increasing customers' awareness of the brand. loyalty, thereby creating continuous purchasing behavior.
Figure 2: AREA 02 injects personalized experiences into all marketing channels through AIQUA’s one-stop solution
Figure 1: Taiwan’s sneaker trading platform AREA 02 injects personalized experience into all marketing channels to drive sales conversions.