How to find branded queries

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There are several ways to search.

Manual method. You need to enter the brand name in the search bar, and then collect search suggestions that Yandex or Google offers. You also need to write out words from the “related queries” block (Google) or “people are looking for” (Yandex).

Tools for collecting words. There are Yandex albania telegram database Wordstat and Google Trends tools, where you can enter a brand name and see what people are looking for. The semantic core can also be collected using the click.ru service tools . In particular, you can use "Media planning", "Word normalizer", "Words and competitors' ads", "Query clustering" - all of them are available free of charge to registered users of the ecosystem.
Who is not suitable for advertising with branded queries

Branded advertising has one feature that needs to be taken into account. If you do not invest enough money in non-branded queries, and concentrate only on promoting the company name, the flow of traffic will soon stop. Only those people who are already familiar with the brand will come to the site, and promotion still involves attracting a new audience.