Well, business intelligence is the set of strategic actions used to leverage a company's results.
It emerged in response to the need for companies to change in order to adapt to new market contexts. Given the changes in business characteristics, it became necessary to adapt and create new strategies to meet the new demands that existed.
Changes in business relationships, driven by pakistan phone numbers major advances in communication technology, forced companies to reinvent themselves, and thus business intelligence emerged as a way to assist in the business process and help managers in decision-making.
Why you should implement business intelligence in your business
It is through business intelligence that your sales team will have access to relevant information about the market, and thus ensure greater assertiveness when prospecting.
This information can be related to potential customers, the market (competitors, national economy, etc.) or even about the organization itself (indicators, good practices, innovations).
With this information in hand, it is possible to have greater control throughout the sales process and ensure greater predictability. The advantages of having good business intelligence work, according to Meetime , are:
Give the company the conditions to react more quickly if something negative happens (economic, political, technological changes, etc.);
Innovate more safely;
Differentiate yourself from other competitors in the market;
Don't make the same mistakes.
Another advantage cited by business intelligence experts, such as Outbound Marketing , is that business intelligence enables greater security and predictability in the sales process. Since the collection and analysis of market data, coupled with indicator management, has a super positive impact on results.