Sales Process: What is it and how to implement it?
Posted: Tue Jan 21, 2025 3:27 am
ou have recently discovered the term “sales process” , or are trying to implement one in your company, but have no idea where to start, this text was made for you!
Sales process
To better understand the concept of a sales process, it is first necessary to understand what a process is. We define a “process” as a sequence of interconnected events that are related to each other, which at each stage consume input resources and convert them into a final lebanon phone numbers product. Complex? Let’s give an example!
Imagine that you are going to make a cup of coffee and, when reading the recipe (preparation instructions), you have coffee and water as the ingredients. Using a coffee maker, simply add water and coffee in the indicated places. Finally, press the “on” button.
Thus, in a few minutes your coffee will be ready. In this example, the ingredients are input resources, the recipe describes the process and the ready coffee, which is the final product.
Now that you understand what a process is, it will be much easier to understand what a sales process is. A sales process can be defined as “the step-by-step process to transform potential customers into customers” .
In analogy to the coffee example, the ingredients of the sales process are called potential customers or leads . The recipe is the sales process itself, which is divided into stages such as: prospecting, qualification, proposal and negotiation. As a final product of the process, potential customers become customers.
Therefore, the sales process serves as a guide for your sales team to sell in a predictable and scalable way.
After understanding what a sales process is, you must be curious to know what the benefits of having one are.
Sales process
To better understand the concept of a sales process, it is first necessary to understand what a process is. We define a “process” as a sequence of interconnected events that are related to each other, which at each stage consume input resources and convert them into a final lebanon phone numbers product. Complex? Let’s give an example!
Imagine that you are going to make a cup of coffee and, when reading the recipe (preparation instructions), you have coffee and water as the ingredients. Using a coffee maker, simply add water and coffee in the indicated places. Finally, press the “on” button.
Thus, in a few minutes your coffee will be ready. In this example, the ingredients are input resources, the recipe describes the process and the ready coffee, which is the final product.
Now that you understand what a process is, it will be much easier to understand what a sales process is. A sales process can be defined as “the step-by-step process to transform potential customers into customers” .
In analogy to the coffee example, the ingredients of the sales process are called potential customers or leads . The recipe is the sales process itself, which is divided into stages such as: prospecting, qualification, proposal and negotiation. As a final product of the process, potential customers become customers.
Therefore, the sales process serves as a guide for your sales team to sell in a predictable and scalable way.
After understanding what a sales process is, you must be curious to know what the benefits of having one are.