How to evaluate a landing page before running an ad
Posted: Mon Jan 20, 2025 10:47 am
Preliminary marketing research of the target audience and competitors helps to understand what exactly the target audience needs. And the effectiveness of individual types of rich content can be tracked using A/B tests and UX research.
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A/B testing
A/B testing allows you to measure the denmark telegram number database effectiveness of a marketing unit, in our case, types of rich content.
The most effective way to conduct A/B tests on marketplaces is to use internal advertising tools on the platforms themselves.
External analytics services will be less effective for such tests, since they cannot be connected to the site account and it is impossible to obtain accurate information about which ad the visitor came from to the product card.
We talked about the capabilities of marketplace analytics services in this review .
Let's say we need to figure out which type of rich content is more attractive to buyers - 360⁰ photos or videos.
In the first step, we upload a 360⁰ photo to the product card, create an advertising campaign and run the ad for our product card for several days. Then we stop the campaign.
The second step is to change the 360⁰ photo in the product card to a video and launch a new advertising campaign for the same period and with the same conditions as the first one.
In the third step, we compare the statistics of both campaigns and find out which type of rich content stimulated more sales. We leave this type.
Read also:
A/B testing
A/B testing allows you to measure the denmark telegram number database effectiveness of a marketing unit, in our case, types of rich content.
The most effective way to conduct A/B tests on marketplaces is to use internal advertising tools on the platforms themselves.
External analytics services will be less effective for such tests, since they cannot be connected to the site account and it is impossible to obtain accurate information about which ad the visitor came from to the product card.
We talked about the capabilities of marketplace analytics services in this review .
Let's say we need to figure out which type of rich content is more attractive to buyers - 360⁰ photos or videos.
In the first step, we upload a 360⁰ photo to the product card, create an advertising campaign and run the ad for our product card for several days. Then we stop the campaign.
The second step is to change the 360⁰ photo in the product card to a video and launch a new advertising campaign for the same period and with the same conditions as the first one.
In the third step, we compare the statistics of both campaigns and find out which type of rich content stimulated more sales. We leave this type.