Some people say that many products and services don't require much effort to sell, since they're so good that they sell themselves.
Oh, right. And you didn't believe that "maxim", did you? We hope not.
After all, selling is both an art and a science. Behind a well-designed sales process, there is a lot of study and application of various methodologies that involve infallible strategies for those who want to sell more.
And since we know that this is your colombia phone numbers desire, we can only say that: following a sales strategy will improve your process, especially when communicating with potential customers. It's the perfect tool to change this status and make them a true customer of your company.
3. Not using PIC (Ideal Customer Profile), Target Audience or Persona
We have already talked in another post about these three representations of a company's ideal customer and how important they are for anyone who wants to sell a product or service.
If you know all the attributes of what you sell, congratulations! After all, who is going to sell something they don't know, don't trust and, consequently, don't convey credibility to those who are going to buy it?
But, in addition to knowing your product/service, you need to know your customer well. And the safest and simplest way to do this is by representing the brand's ideal customer.
This way, it becomes much easier and more assertive to direct all marketing efforts towards people who can actually buy what you sell, giving them valuable information about your company in a very implicit way, without the need to force a sale down their throat at any cost.