This new version brings many

[muniyaakter]

new features for users and some headaches for marketers. We are marketers, so let's focus on the problems of this update to better prepare for it: Apple's Mail app will block tracking pixels . This feature won't be enabled by default, but after the experience of the iOS 14 case, we can say with almost certainty that the majority will activate it. The Italian copy of the tracking opt-out popup has been changed . From “Ask the app not to track you,” the main CTA has become much more direct.

We expect this to be more effective. Consumers Have Speak: Here's new zealand b2b leads What Convinces Them to Buy More 4 Apple users subscribed to the iCloud+ service will get additional privacy protection: “iCloud Private Relay” Service . If a user visits your website, Apple will hide their IP address, the browser they are using, and their search history. “Hide My Email” . Users will be able to enter Apple-created email addresses into a site’s signup or checkout boxes. These will automatically forward all emails from those sites to the primary address without ever making it public.