2. Implementation of a chatbot

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Case study of a company selling doors: how to get 20 million rubles per year using advertising on VKontakte

The ad objective was "Transitions", the ad type was a universal post. It directed users to a chat with a bot.



Cold calls were handled by the agency's chatbot, canada telegram number database which warmed up users through a questionnaire and offered them to share contact information (phone number). People began communicating with the robot immediately after clicking on the ad. The automatic part of the funnel did not require the participation of Dverny Profi managers.

3. Manager's call

When the user provided the number, a company employee received a notification, called and arranged for a visit to the office or a visit from a surveyor. These events could be combined depending on the wishes of the potential customer.

4. Preheating

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All users were sent to the CRM system with the corresponding tags. If a person did not buy anything, after some time he received a mailing via a bot. It reminded him about the company and the favorable conditions it offered. This approach helped to achieve additional sales.

Examples: How the process was implemented
See how advertising worked. First, the ads.