Create a customer journey map

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Streaming content, on the other hand, refers to trending topics that are in high demand over a short period of time, such as breaking news. The advantage of publishing streaming content is that they are more likely to gain exposure, be shared by readers, and can lead to an explosion of web traffic. The goal here is to provide the latest updates in the shortest possible time. In other words, speed often trumps quality (although you should never sacrifice accuracy!)

white paper

A white paper in marketing terms is a long-form content that estonia telegram number database is well-researched. White papers must be comprehensive and cover topics that are relevant to your target audience. You can then set up a form on your website and ask users to fill in their personal information in exchange for downloading your white paper as a PDF. Like a “Contact Us” form, include basic fields like name, company, email, phone number, website, etc. This is an easy way to get information about new prospects, and by passing this information to your sales team, they can easily develop a sales approach.

Video content

First, video content can do wonders for SEO because (1) Google recommends videos when responding to keywords at the top of search results, and (2) SEO rankings depend on how long users typically stay on a page, and by embedding videos in your blog, you can increase the average visit time, which Google will consider your site more important. Additionally, video is a highly shareable and engaging form of content that can be used on social media and in emails. The more video content you share, the more awareness your brand will gain and the more exposure you’ll have to new potential customers.

As for what kind of videos to make, you can do demonstrations or unboxings of your products, animated explainers, case studies or customer testimonials, interviews with experts, or sharing your company culture.


Basic steps to create content