The ideal customer profile can be a fictitious representation or a real customer. They group together all the characteristics that make up your best customers. And do you know who they are? It's easy to identify them. Just look at the most satisfied ones, those who have obtained the best results and are loyal to your brand.
When you have well-defined PICs, your uruguay phone numbers marketing and sales strategy flows more safely and in a targeted manner. You can outline excellent prospecting strategies, define scripts, prepare communication materials and approach all your leads appropriately.
Defining them is very simple: you should conduct an interview with a very select group of your best customers. This can be done via a phone call or even via a form. The purpose of this contact is to gather as much relevant information as possible.
After that, gather all the data to identify the characteristics that best represent your PIC. Save them in a template and share them with your sales team so they can also get to know you.
Would you be able to define three important points? “What is possible, what is probable and what works?” If you don't know, don't worry. There is a methodology that precisely defines each of the issues. We are talking about the Bullseye Framework .