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Previously, the funnel was focused exclusively on sales, but with the development of Internet marketing and content marketing, the emphasis began to be placed on creating valuable content at all stages of the customer journey. This allowed not only to increase conversions, but also to build long-term relationships with customers.
For marketers and businesses, a content funnel is a tool that can be used to taiwan consumer mobile number list intelligently build a strategy for attracting, retaining, and converting customers. It is important to correctly allocate resources for creating content for each stage of the funnel.
Small and medium businesses can use a content funnel to attract a local audience. For example, local cafes can post recipes, tips on choosing dishes, and at the conversion stage, offer discounts or special offers for new customers.
Large companies can integrate content funnels into more complex, multi-stage marketing strategies. For example, in the automotive industry, content to attract attention might be linked to educational materials on choosing a car, while content to convert might be linked to test drives and personalized offers.