There are several channels for generating opportunities that can be used separately or together.
According to Aaron Ross, author of the book Predictable Revenue, leads can be divided into 3 types:
Target leads: Target leads are the result of the efforts of your outbound sales team, since they are actively prospected.
Network leads: Network leads are generated from passive prospecting or inbound marketing, through marketing campaigns and actions.
Seed leads: Seed leads come through word of mouth (satisfied customers) and public relations (networking, events, etc.).
To define your lead generation strategy, you must analyze:
Your average ticket and customer lifetime in iran phone numbers your company, as you will know how much your future customers tend to leave with your company.
The cost of acquiring your potential customers. These costs include, but are not limited to: marketing and sales team salaries, investment in tools, campaigns, training, courses and consultancy.
When doing this, you must evaluate the Outbound, Inbound and referral strategies to see which one best suits your business.
Below you can check out the lead generation strategies and their practical applications.