Prospecting is one of the most challenging stages of sales, because the level of relationship with prospects is low. Most of the time, you are not sure about the information you have about the prospect and you do not yet know the best way to contact them.
In this scenario of uncertainty, there is nothing better than having a good plan, right? Cadence flows
are exactly that. They can be hong kong phone numbers understood as action plans to get in touch with potential customers.
Cadence Flow
These “action plans” are made up of elements such as contact channels, duration of the flow, number of contact attempts, interval between contacts and content.
Cadence flows are commonly divided based on the stage of the sales process in which they will be used, as well as by type of flow .
Regarding the sales stage, flows can be divided into prospecting flows, engagement flows, nurturing flows, re-engagement flows and closing flows.
To better understand how you can use each cadence flow, I will briefly explain it below.
Prospecting flow
These are the cadence flows used in the prospecting stage. Their main objective is to enable the first contact between the seller and the prospect. The main characteristics of these flows are that they are directed to one person (the prospecting target), use different contact channels and have a high level of personalization in communication with the prospect to maximize the chances of a response.